Tuesday, September 28, 2010

PLDT offers more affordable mobile Internet



By Paolo Montecillo
Philippine Daily Inquirer


DOMINANT CARRIER Philippine Long Distance Telephone Co. (PLDT) launched a mobile Internet service that makes it more affordable for budget-conscious subscribers to go online using their mobile phones.

In a statement on Wednesday, PLDT said “Koneknet” would be offered by Talk N’ Text.
“Koneknet” will allow Talk N’ Text subscribers to access the Net using their handsets for five hours for only P30.
Other networks charge about P10 for every 30 minutes of mobile Internet use. Users can also opt to be charged based on per kilobyte of information transmitted.

“Koneknet enables Talk ‘N Text subscribers to use their cell phones to go and stay online, update their blogs, chat or send e-mails, browse through their favorite social networking sites at a fixed and low cost,” PLDT said in a statement.

“Our subscribers have benefited from the nationwide network coverage of Talk ‘N Text, its affordable offers, and the convenience of finding prepaid load wherever they are. Koneknet expands this host of benefits, and is a natural progression of our strategy of providing basic yet advanced services to our subscribers, at least cost,” said Perry Bayani, head of marketing at Talk ‘N Text, a unit of PLDT subsidiary Smart Communications.

The Talk N’ Text brand used to be operated by Smart subsidiary Pilipino Telephone Corp. (Piltel). Talk N’ Text’s assets were transferred to Smart earlier this year after Piltel was converted into a holding firm for the phone group’s energy assets.

“Koneknet also helps advance Smart’s ‘Internet for All’ agenda—or to bring the benefits of the Internet more quickly to more people in more places,” Bayani added.

To experience mobile Internet, Talk ‘N Text subscribers must first set the 3G/MMS/GPRS features of their cell phone, and they may do this by sending the text SET to 211.

The 30-peso charge will be deducted from the subscriber’s prepaid credit at registration. A prepaid balance of P1 must be maintained while subscribed to the Koneknet package.

Any amount of time exceeding the registered 5-hour period will be charged the existing flat rate of P10 for every 30 minutes, which is the same rate charged on Smart subscribers.

As of end-June 2010, the subscriber base of Talk ‘N Text reached 18 million, or more than 40 percent of the PLDT group’s current base.

Mobile broadband is seen as the next growth area for local telecommunications firms, with the market for traditional voice call and text messaging servicesnearing its saturation point

Published in Philippine Daily Inquirer Sept. 22, 2010.

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