Not everything marked ‘organic’ is so. Juice Beauty’s Alaina Thompson spills insider secrets
WITH THE GREEN lifestyle’s increased popularity, it’s quite a surprise that there is only one law that regulates organic beauty products, the California Organic Product Act, which requires at least 70 percent organic content.
Despite the growing trend, which has made going green or being environmental the latest trend in lifestyle changes, Juice Beauty’s Global Marketing and Sales Manager Alaina Thompson reveals, organic beauty products are not tightly regulated.
“When someone calls a product ‘organic,’ most people believe it, and you would like to think that you could believe it; but unfortunately, it’s not always that authentic,” says Thompson.
Juice Beauty, an organic beauty solutions brand available at Beauty Bar, was founded in 2004 by Karen Behnke, who was looking for healthy personal care products when she first became pregnant at 40.
A wellness business entrepreneur of 25 years, Behnke was always advocating healthy diet and lifestyle and only realized during her pregnancy that she overlooked beauty products. She was shocked at what she had been applying on her face for years.
With director of Product Development, Melissa Jochim, who’s had 20 years of experience with organic formulations, Juice Beauty pioneered the juice-based beauty products. Most products usewater as main ingredient, but Juice Beauty, as the name suggests, harnesses the natural yet potent power of juices to bring out beautiful, healthy skin.
For anti-aging concerns, for example, Juice Beauty uses green apple’s antioxidant properties for a skincare line that includes a cleanser, peel, hydration mask, moisturizer and serum. Other juices like lemon, grape, raspberry, are used and combined for other products to achieve the desired skin results.
85-percent organic
Though the California Organic Product Act only requires 70 percent organic content, Juice Beauty’s products range from an 85-98 percent organic content. Thompson defines organic— “There’s no toxins, pesticides and no chemicals in all the ingredients used.”
There are also no parabens, petroleum and synthetic fragrances. “All the colors and fragrances come from the fruit juices,” she says, and all ingredients are certified by the United States Department of Agriculture (USDA).
To preserve the beauty formulas, Juice Beauty uses only food grade preservatives, such as sodium sorbate and grape alcohol, and has created packaging to help in the process.
Each product has a two-year shelf life, just like any other beauty buy available today.
Does organic skincare really work? Third-party clinical validation in France has shown that the Green Apple Skincare collection, which uses age-defying ingredients such as alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids has shown an 85-percent reduction in free radical skin cell damage, meaning less wrinkles and sun spots.
The Green Apple Antioxidant Moisturizer, Thompson says, “has shown 68-percent reduction in free radical skin cell damage, which is the sign of aging, and that’s only after wearing it for a three-hour time period.”
Kate Hudson
Thompson, who has been with the company for three years, says she was also shocked at all the chemicals she’d been applying on her face before making the big switch. “I threw them all away!” she says.
One of Juice Beauty’s biggest celebrity fans, Kate Hudson, made a similar move after discovering the Green Apple Peel. She asked Behnke to help her sort through her cosmetics, then switched to Juice Beauty.
Thompson suggests that one tries a new skincare regimen for a month before switching to it completely. “If you want to really see a difference, you need to stick to it for at least 30 days, unless you’re experiencing an allergic reaction, for your skin to purge. Because sometimes that might have to happen; your skin might be clearing of all these toxins of other products,” she says.
Thompson suggests starting with the Juice Beauty Cleansing Gel (“great for the warm weather and oily skin”), with antioxidant-rich cherry and lemon juices, to deep clean skin. “Since it doesn’t have artificial sudsers, it won’t give you that foam. You just need one pump, rub it in all over, and you can use a towel or your hands with warm water to wash it off. But that will get your skin nice and clean. And maybe the Oil Free Moisturizer, with white grape and organic juices, would be great for this weather.”
“I think it’s a good idea to switch completely, because if you’re using this [Cleansing Gel] with your old moisturizer, you might not know what your skin is changing from, your old moisturizer or your new cleanser. You don’t need to try 10 different things at once, maybe just a cleanser, moisturizer and treatment product for your needs,” Thompson says.
Everyone’s going green
Since they are pioneers in the organic beauty business, Thompson claims their head-start in experience and research makes them a cut above the new brands.
She says much of the company’s time is spent educating sellers and consumers.
Thompson also recommends the clear skin system for Filipinas, starting with the Cleansing Gel containing cherry and lemon juice, Blemish Clearing Serum, having willow bark and coenzyme Q10, and the Green Apple Sensitive Peel once a week. “It’s the instant result product!” she says. Just leave on for 10 minutes and rinse right after, then finish with the Oil Free Moisturizer.
Soon Juice Beauty will have a whole range of juice-based makeup products.
“We at Juice Beauty see [organic beauty solution] as more than just the coolest thing to do now. We are really passionate about helping women and men have healthy products that are safe for their bodies,” Thompson says.
When in Cebu City, please visit gregmelep.com for your real estate and retirement needs.
Despite the growing trend, which has made going green or being environmental the latest trend in lifestyle changes, Juice Beauty’s Global Marketing and Sales Manager Alaina Thompson reveals, organic beauty products are not tightly regulated.
“When someone calls a product ‘organic,’ most people believe it, and you would like to think that you could believe it; but unfortunately, it’s not always that authentic,” says Thompson.
Juice Beauty, an organic beauty solutions brand available at Beauty Bar, was founded in 2004 by Karen Behnke, who was looking for healthy personal care products when she first became pregnant at 40.
A wellness business entrepreneur of 25 years, Behnke was always advocating healthy diet and lifestyle and only realized during her pregnancy that she overlooked beauty products. She was shocked at what she had been applying on her face for years.
With director of Product Development, Melissa Jochim, who’s had 20 years of experience with organic formulations, Juice Beauty pioneered the juice-based beauty products. Most products usewater as main ingredient, but Juice Beauty, as the name suggests, harnesses the natural yet potent power of juices to bring out beautiful, healthy skin.
For anti-aging concerns, for example, Juice Beauty uses green apple’s antioxidant properties for a skincare line that includes a cleanser, peel, hydration mask, moisturizer and serum. Other juices like lemon, grape, raspberry, are used and combined for other products to achieve the desired skin results.
85-percent organic
Though the California Organic Product Act only requires 70 percent organic content, Juice Beauty’s products range from an 85-98 percent organic content. Thompson defines organic— “There’s no toxins, pesticides and no chemicals in all the ingredients used.”
There are also no parabens, petroleum and synthetic fragrances. “All the colors and fragrances come from the fruit juices,” she says, and all ingredients are certified by the United States Department of Agriculture (USDA).
To preserve the beauty formulas, Juice Beauty uses only food grade preservatives, such as sodium sorbate and grape alcohol, and has created packaging to help in the process.
Each product has a two-year shelf life, just like any other beauty buy available today.
Does organic skincare really work? Third-party clinical validation in France has shown that the Green Apple Skincare collection, which uses age-defying ingredients such as alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids has shown an 85-percent reduction in free radical skin cell damage, meaning less wrinkles and sun spots.
The Green Apple Antioxidant Moisturizer, Thompson says, “has shown 68-percent reduction in free radical skin cell damage, which is the sign of aging, and that’s only after wearing it for a three-hour time period.”
Kate Hudson
Thompson, who has been with the company for three years, says she was also shocked at all the chemicals she’d been applying on her face before making the big switch. “I threw them all away!” she says.
One of Juice Beauty’s biggest celebrity fans, Kate Hudson, made a similar move after discovering the Green Apple Peel. She asked Behnke to help her sort through her cosmetics, then switched to Juice Beauty.
Thompson suggests that one tries a new skincare regimen for a month before switching to it completely. “If you want to really see a difference, you need to stick to it for at least 30 days, unless you’re experiencing an allergic reaction, for your skin to purge. Because sometimes that might have to happen; your skin might be clearing of all these toxins of other products,” she says.
Thompson suggests starting with the Juice Beauty Cleansing Gel (“great for the warm weather and oily skin”), with antioxidant-rich cherry and lemon juices, to deep clean skin. “Since it doesn’t have artificial sudsers, it won’t give you that foam. You just need one pump, rub it in all over, and you can use a towel or your hands with warm water to wash it off. But that will get your skin nice and clean. And maybe the Oil Free Moisturizer, with white grape and organic juices, would be great for this weather.”
“I think it’s a good idea to switch completely, because if you’re using this [Cleansing Gel] with your old moisturizer, you might not know what your skin is changing from, your old moisturizer or your new cleanser. You don’t need to try 10 different things at once, maybe just a cleanser, moisturizer and treatment product for your needs,” Thompson says.
Everyone’s going green
Since they are pioneers in the organic beauty business, Thompson claims their head-start in experience and research makes them a cut above the new brands.
She says much of the company’s time is spent educating sellers and consumers.
Thompson also recommends the clear skin system for Filipinas, starting with the Cleansing Gel containing cherry and lemon juice, Blemish Clearing Serum, having willow bark and coenzyme Q10, and the Green Apple Sensitive Peel once a week. “It’s the instant result product!” she says. Just leave on for 10 minutes and rinse right after, then finish with the Oil Free Moisturizer.
Soon Juice Beauty will have a whole range of juice-based makeup products.
“We at Juice Beauty see [organic beauty solution] as more than just the coolest thing to do now. We are really passionate about helping women and men have healthy products that are safe for their bodies,” Thompson says.
When in Cebu City, please visit gregmelep.com for your real estate and retirement needs.
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