Friday, November 9, 2012

Can’t sleep? Try night milk from NZ


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Production manager Wayne Monehan shows visitors sacks of powdered milk at Synlait.
MANILA, Philippines - Having trouble sleeping? Mothers suggest drinking a glass of milk before bed.
Now there’s science to prove that mom does know best. And a milk product for adults is on the way, fortified to boost melatonin, milk’s natural sleep-inducing ingredient.
Melatonin, marketed as a food supplement ranging from one to five milligrams per tablet, is also used to ease jet lag. Humans and animals produce melatonin naturally. The amount produced by humans drops with age, and many adults suffer from various degrees of sleeplessness.
Not surprisingly, the developer of “night milk” or “sleepy milk” is a company from one of the world’s largest dairy producers: New Zealand.
Tony McKenna, general manager for nutritionals of the company called Synlait, told The STAR recently that research showed melatonin production in cows peaked “between dusk and dawn.” Milking cows at the right moment, when melatonin production is at its highest, can lead to a naturally melatonin-fortified milk product, McKenna explained.
Synlait is now preparing for the market launch of its melatonin-boosted night milk. McKenna sees “a huge demand” for the product.

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“Syn” is for synergy, and lait is the word for milk in France. That’s the country where Kiwis Ben Dingle and Juliet Maclean, working as ski field instructors, became interested in dairy farming in 1998. Returning to New Zealand, they opened a dairy farm in Dunsandel, in the Canterbury region in the South Island, and started selling milk to the country’s dairy giant Fonterra.
A third investor, John Penno, was brought in. Synlait Milk now accounts for three percent of total milk production in New Zealand. The company’s nutritionals include milk specially made for pregnant or lactating mothers.
Adding a fortified sleep-inducing milk product is the latest breakthrough for the company, whose gross earnings from 2011 to 2012 amounted to NZ$400 million (about $330 million).
Synlait targets high-value niche markets. Its high-nutrition infant formula Canterbury Pure has a huge demand in China despite the steep price tag of NZ$90 per kilo (about $75). The company sells 500,000 tons of infant formula to China every year, with sales growing at 10 percent annually, McKenna said.
Also in the works are hyper-immune milk products to counter various afflictions including inflammatory bowel syndrome and traveler’s diarrhea. A healthier milk variant called A2, now in the market, is touted to be easily digested even by the lactose-intolerant.
Synlait operates 13 farms in Canterbury with about 1,000 cows, with 150 other farms supplying the company with milk.
Among its 130 workers are foreigners including Filipinos, led by quality manager Sonny Sanchez, a former quality operations regulator for Wyeth in Canlubang, Laguna.
About 5,000 Filipinos work in dairy farms across New Zealand, with the number expected to grow.

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