SINGAPORE—The race to the top for innovation in flat-panel TV technology has been fierce. Global electronics giants Sony, Samsung and LG are battling it out for the plum 3D LED TV market.
But Japanese electronics pioneer Toshiba appears to have taken a different approach in capturing consumers’ attention.
Recently it completed the development of the first 3D TV that required no special glasses. It has also come out with a line of affordable LCD TVs that are meant to encourage consumers to migrate en masse from CRTs to LCDs.
Toshiba officials presented to the media the 21GL1 and the 12GL1—the first 3D TVs that produce three-dimensional images, and viewers need not wear nerdy-looking glasses.
9 images
The 21GL1 is a 21-inch panel, while the 12GL1 features a 12-inch display. Both have the ability to create nine images of the same picture projected in nine different directions.
For viewers to enjoy 3D content without wearing glasses, they must be at least three feet away from the 21-inch model, and two feet from the 12-inch display, allowing for a viewing angle of 40 degrees.
Toshiba said it would take several more years to develop reasonably priced larger 3D TVs without glasses, with screen sizes of up to 40 inches.
Toshiba hopes to make a real dent in the 3D TV market when it releases its line of glasses-free 3D TVs in Japan.
Toshiba, which produces the Regza brand of LCD TVs, also plans to sell more than 1.2 million units in the Asean market in 2011.
The flagship of the new Regza TV line is the 55ZL800. It is a 55-inch slim LED 3D TV that features the CEVO engine—a high-performance multiprocessor platform capable of producing breathtaking images, sharp realistic 3D and excellent sound.
Another new Regza model is the REGZA WL700—a 46-inch and 55-inch 3D LED TV created by Toshiba’s in-house design team and Jacob Jensen Design, one of Europe’s leading design studios, specializing in high-end electronics.
Power TVs
Manufactured with the high-end market in mind, the superslim TV has a width of 29 mm. It stands out for its minimalist bezel-free screen and an overall design done in glass and metal.
Toshiba also unveiled its line of Power TVs, with which the company hopes to boost business in the region.
The new affordable LCD TVs, with screen sizes of up to 29 inches, feature integrated battery packs, low power consumption and signal boosters.
Toshiba officials said the Power TV series is designed for tough conditions.
The PC 1 range, one of three in the series, is the world’s first TV to integrate a stand-by rechargeable battery—a useful innovation in areas where power supply can be uncertain.
Fully charged, the battery can power a television for about two hours, long enough for a full soccer game.
Auto view
The Power TV series also features “Auto Signal Booster” that improves signal sensitivity and allows viewing in areas with weak signal strengths. It also has “Auto View,” which optimizes picture settings according to ambient lighting condition for greater viewing pleasure and lower electricity consumption.
The global LCD TV market is growing briskly. Toshiba estimated that the global market of 142 million units in 2009 could climb to 200 million units by 2012—an average annual growth rate of 26 percent.
“We are determined to provide a broad array of high-value products that reflect the changing lifestyles in Asean countries, and to address individual market requirements. We are confident that our new product line-up will do just that,” said Ronald M.F. So, department manager, marketing and merchandising, Asian Headquarters Division, Toshiba Singapore Pte. Ltd.
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Source: Philippine Daily Inquirer
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