Thursday, January 17, 2013

Apple One logs P100 million in sales


-AA+A
Thursday, January 17, 2013
IN less than a month, Apple One Properties Inc. was able to record P100 million in sales for its newest project in Banawa, most of it in the three 12-storey condominium project.
Apple One targets to sell all the units of Apple One Banawa Heights in three years.
The project, which sits on a 2.8-hectare property in Banawa, will have three residential concepts with a total of 1,311 units.
Executive vice president Yvet Andalis said she is confident they will be able to hit the target because of the affordability of the units. She said she is pleased with the sales performance given that the buyers are end users.
Apple One Banawa Heights will have six three-storey mansionettes, 10 four-storey villas and three 12-storey towers that are divided into private clusters to provide residents privacy and exclusivity.
Residential units for the towers are priced from P1.3 million to P3.1 million; villas at P2.5 million to P2.9 million; and mansionettes at P3.6 million to P4.2 million.
She said Apple One Banawa Heights is inspired by residential units found at the San Francisco Bay Area Pacific Heights in California. The units will have Victorian themed house designs.
Andalis said she is urging owners to do landbanking for future projects.
“Now is the best time to go into landbanking, given the bullish property market,” she said.
She is also optimistic that sales will continue to increase amid the affordable housing and condo units being offered in the market.
The boom in the property sector has resulted in a buyer’s market, she said.
Andalis, however, said local players are not afraid of the tough competition because the Cebuano market is still anchored on relationships and track records.
“Cebuanos opt to do transactions with Cebuanos, giving us an edge in selling. There is trust factor that is involved,” she said.

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Published in the Sun.Star Cebu newspaper on January 18, 2013.

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